Agency Law Quarterly
Vol. 12, No. 15, April 10, 2006

Brokers with alternative business models form alliance

(MINNEAPOLIS) – A number of brokerage companies practicing alternative business models such as flat-fee, fee-for-service and discounting have formed an alliance for the purpose of sharing information about efforts to force them out of business.
The new group is the American Real Estate Broker Alliance (AREBA). The current head of the group is Albert Hepp of BuySelf Realty in Minneapolis.
Members of the group said a key purpose is to educate both consumers and other real estate brokers about how alternative business models work. Some members, all of whom are Realtor members, say they have been repeatedly challenged by other Realtors because of the way they do business.


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